Calling all our Hospitality and Front of House Apprentices!

Ever wondered what is behind the success of a hotel before guests step in? What is the brand recognition? What happens during events?

This masterclass will expand your knowledge on this.

Book your place here:

Look at what will be covered:

• Purpose of Sales in hotels 

• Reactive v Proactive

• Sales forecasts & goals 

• Customer base

• Customer Relationship Management 

• S&M roles

• Purpose of Marketing in hotels 

• Creating attention (awareness)

• Generating interest

• Influencing desire 

• Inspiring action

• Brand recognition 

• Market segment 

• E-Commerce and Social Media 

Friday 13th August 2020 @ 10am. This is a 2 hour webinar.
This masterclass counts towards your Off the Job Training hours

What will be covered:

1.  Principles of Revenue Management 

· Definition

· Forecasts & budgeting, targets, key performance indicators (KPIs) and critical success factors (CSFs)

· Market segmentation

2. Do we exist in our own bubbles? 

· Roles of Revenue, Sales, Marketing, Operations and Finance in the hospitality sector

· Commercial leadership

· Skills required to become a successful Revenue Manager

3. Current Trends / The World Post CV19:

· How will your new clientele look?

· Where should Sales, Marketing and PR activities be focused?

· Thinking outside the box - generating new revenue opportunities

· Become an Ambassador for your hotel

· Are brands as powerful as they say?

· Remove the barriers for bookers

· Content review across all channels and platforms

· Offer reassurance to customers

· Do what you do best!

Friday 17th July 2020 @ 10.25am. This is a 90min Webinar
This masterclass counts towards your Off the Job Training hours