Marketing & Sales Masterclass during COVID-19 with Paul Rafferty MIH
Calling all our Hospitality and Front of House Apprentices!
Ever wondered what is behind the success of a hotel before guests step in? What is the brand recognition? What happens during events?
This masterclass will expand your knowledge on this.
Book your place here:
Paul Rafferty MIH - https://www.linkedin.com/in/paul-rafferty-mih-00041a6/
Look at what will be covered:
Purpose of Sales in hotels
Reactive v Proactive
Sales forecasts & goals
Customer base
Customer Relationship Management
S&M roles
Purpose of Marketing in hotels
Creating attention (awareness)
Generating interest
Influencing desire
Inspiring action
Brand recognition
Market segment
E-Commerce and Social Media
Friday 13th August 2020 @ 10am. This is a 2 hour webinar.
This masterclass counts towards your Off the Job Training hours
Online Revenue Management Masterclass with our award winning industry expert Olga Sommer
Calling all our Hospitality and Front of House Apprentices!
Would you like to learn how the travel will change post CV19? What guests will be looking for? How will they travel? Will your guest profile remain the same as pre-lockdown? How about the new buzz word - staycations?
Would you like to find out what the new preferred way of travel is? And most importantly how can YOU help the business to generate revenue and bounce back?
Book your place here
What will be covered:
1. Principles of Revenue Management
· Definition
· Forecasts & budgeting, targets, key performance indicators (KPIs) and critical success factors (CSFs)
· Market segmentation
2. Do we exist in our own bubbles?
· Roles of Revenue, Sales, Marketing, Operations and Finance in the hospitality sector
· Commercial leadership
· Skills required to become a successful Revenue Manager
3. Current Trends / The World Post CV19:
· How will your new clientele look?
· Where should Sales, Marketing and PR activities be focused?
· Thinking outside the box - generating new revenue opportunities
· Become an Ambassador for your hotel
· Are brands as powerful as they say?
· Remove the barriers for bookers
· Content review across all channels and platforms
· Offer reassurance to customers
· Do what you do best!
Friday 17th July 2020 @ 10.25am. This is a 90min Webinar
This masterclass counts towards your Off the Job Training hours